I’m Emily, I am a Stylist, Fashion Journalist and speaker based in Switzerland.
Through my bespoke Main Character Styling method, I help you transform your wardrobe from a source of stress into a tool for confidence, creativity, and self-expression.

I also share style insights on Substack and speak at events on fashion, identity, and personal branding.

Style is your hidden power

My styling system
Join the Lavie Letter

When you know how to show up, everything changes.

  • Why Style Matters

    Main Character Styling helps you step into every space with confidence.

    Using my bespoke 12-archetype system, we’ll uncover the version of you your wardrobe has been waiting for:
    Intentional, expressive, and fully aligned.
    Through 1:1 sessions and curated tools, we’ll turn getting dressed into your most empowering ritual.

    EXPLORE MY STYLING SERVICES

  • Style, culture, and identity - straight to your inbox.

    Alongside styling, I write two Substack publications. The Lavie Letter (Fridays) is your weekly style guide, with archetype tools and confidence-building resources. Cut on the Bias (Tuesdays) explores fashion at the intersection of culture and identity. Together, they offer both practical tools and sharp commentary on how style shapes our lives.

    EXPLORE MY PUBLICATIONS

  • Corporate & Editorial Enquiries

    Alongside styling, I speak at corporate events, women’s networks, and run workshops on style, identity, and inclusion. I also write for publications on fashion and personal branding.

    EXPLORE SPEAKING TOPICS

    GET IN TOUCH

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